MTN launched its 2025 Y’ello Care campaign in Kumasi.

 

Kumasi has formally welcomed the 2025 MTN Y’ello Care campaign, which will run for 21 days with the subject “Connecting at the Roots – Connecting Communities through Digital Tools.” The campaign’s goal is to close the digital divide in Ghana’s underprivileged communities between June 1 and June 21, 2025.

 

MTN Group’s yearly staff volunteerism program focusses on the following important areas, according to Mr. Nii Adotey Mingle, General Manager for the Northern District, who spoke during the inauguration ceremony held at MTN’s Kaase headquarters in Kumasi:

– Providing gadgets and training on digital literacy to community youth centres and schools is a step towards digital inclusion.

– Encouraging digital entrepreneurship and installing community Wi-Fi access points are two ways to empower communities.

– Financial Inclusion: Creating combined Y’ello Pods as online learning and financial services centres With pride, Mr. Adotey Mingle enumerated the campaign’s impact regions as follows:

Improving literacy and access to digital technologies in education Utilizing technology to enhance healthcare access and promoting digital entrepreneurship and micro businesses are two examples of economic opportunities.

 

Providing cutting-edge technologies to young agri-preneurs in the agriculture sector according to Mrs. Charity Darko, Corporate Affairs Executive for the Northern Business Sector, MTN will provide youngsters in the Ashanti Region with training in mobile phone repair, giving them a way to support themselves.

 

– Operating a mobile ICT van to teach pupils in specific schools and give them the digital tools they need to succeed.
– Providing training in digital skills to women, people with disabilities, and young people, enabling them to engage in the digital economy.

– Assisting underprivileged students with school uniforms, eliminating obstacles to study, and encouraging diversity.

– Giving communities the resources they need to prosper in the digital age and overcoming the divide between rural and urban locations.

– Encouraging women in the Northern Region to engage in smart farming methods that will increase food security and agricultural output.

In order to guarantee that our people have access to high-quality healthcare services, we are introducing insurance for mobile healthcare.

 

“With these efforts, we’re creating a better future for everyone, not just bringing communities together,” she underlined. MTN was praised for closing the digital divide in the region by Agyenim Boateng, Ashanti Regional MTN ICT Centre Manager at Nyinahin.